JUNIORJONES Brand Principles

image is a close up of a stroller to illustate a post about JUNIORJONES brand principles

Before JUNIORJONES was launched, we already had in mind what type of brand and products we wanted to create; we wanted to offer you the very best in style and quality. In order to achieve that we laid down the JUNIORJONES brand principles; the guiding principles we promise to always meet as well as giving customers a good understanding of what to expect from us.



High on our agenda from the start was the way our strollers should look. With a team which feels strongly about good design and style, we knew that style and design would be a core part of our brand.

Our team have created a range of strollers that look as beautiful as they are functional. We set out to redefine what a stroller should be, with our sleek and stylish collection.

We have created a brand that is stylish in an understated way. Producing products in on-trend colours, featuring fine details such as good quality zip-pulls and discreet branding. Our range of strollers has been created with style-conscious parents in mind – the type of people who want a sleek looking stroller.



The team at JUNIORJONES are innovators in the stroller world, with over 100 years of industry experience, creating a range of products that exceed performance standards and resolve many common issues found in some other strollers.

Our stroller tyres feature Tru-Ride 2 technology giving you an effortless push, the perfect ride for your baby, easy manoeuvrability over rough terrain and last up to ten times longer than standard stroller tyres.

Some of our strollers feature a patented twist handlebar, making folding with one hand easy, and our innovative flip-flop-friendly tap-on, tap-off brake pedal means no more stubbed toes or dirty shoes.

Compact and sleek, our strollers are car and travel-friendly – the J-TOURER is even designed to fit in most airline overhead lockers.


Safety and Quality

Safety and quality are priorities at JUNIORJONES. Having a baby can be a daunting experience for any family but you can be confident your new stroller is engineered to ensure they are as safe as possible.

Our range of strollers are all tested to and comply with the latest UK and European standards. In addition, independent testing has demonstrated the safety of our strollers; we will not compromise on the safety of our products and neither should you.

Quality also goes hand-in-hand with safety – adhering to the highest standards of manufacturing and using durable materials like carbon fibre, means all JUNIORJONES strollers are built to last. We want your stroller to stay with your family for as long as you need, passed down as your family grows.

We rigorously test all our products in-house during the development process, to ensure that our innovative engineering maintains the highest levels of build quality and safety. Once completed, they are then re-tested at an independent test facility to obtain the latest safety certification. Our range of strollers all conform to and comply with the latest UK and European standards.

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