After months of building anticipation and hard work from our team, JUNIORJONES was launched at an incredible event where guests got to meet our luxury stroller range for the very first time. Read on for a full rundown of the exclusive launch party held at a gorgeous industrial studio space in central London.
Where do we start? Our launch party was a great opportunity for various faces from the pushchair and baby product industry, as well as parents, including a couple of famous faces, to get to grips (literally) with our brand-new stroller range. In addition, we wanted guests to get a feel for the brand, where we are placing ourselves in the baby product market and our company values. Over 100 guests arrived at the beautifully converted Studio Spaces in London for our launch party and were immediately wowed by the venue. The windows and doors emblazoned with our logo gave guests an initial impression of what was inside. With lovingly restored features, polished concrete floors and exposed brickwork, Studio Spaces was the ideal venue for our brand launch. Host to many photographers and filmmakers, the studios feel glamorous yet urban – just like our own brand.
Initially, guests congregated and mingled in a reception area enjoying canapés and champagne and the opportunity to be ‘papped’ in front of our brand board with a gorgeous botanical theme.
Over the speakers a heartbeat slowly became louder and louder, signalling to our guests that something exciting was about to happen…
A pair of huge double doors opened in the corner of the room and guests were invited to walk through to the next space. The baby’s heartbeat still pumping over the speaker’s people looked at each other giddy with excitement at finding themselves in an almost completely black room with our logo projected onto the floor and a catwalk alongside one wall.
Suddenly, the wall behind the catwalk burst into life as a video featuring our brand messaging and flagship stroller started to play. An up-tempo beat filling everyone’s ears, models started to strut down the catwalk – each bringing out a different stroller until the full range was lined up and everyone got to have the very first peek at our products.
JUNIORJONES had arrived.
After much applause, company CEO, Graham Stewart took to the stage to thank guests for coming and the team who had worked so hard to get the brand and product up to that point. Graham also let everyone in on the motivation behind the brand and what we want to achieve;
“We saw a gap in the market for a range of luxury strollers and the whole team has been working tirelessly to create a brand and a range of products that parents are going to love. Our range of strollers is designed to meet and exceed high expectations with regards to style, performance and safety. For parents and babies who want the best, the range incorporates expert engineering, luxurious fabrics and superior performance.”